Facebook ‘Likes’ Can Predict Your Personality: Lessons for brands
Your perfect Saturday night is spent sprawled across the sofa, Mozart is playing on Classic FM and you’ve just finished reading Plath’s ‘The Bell Jar’. You are liberal, artistic and intelligent; yet your Facebook friends already know that, right? As our real life personalities translate directly into our online personas, it has become normal for ...
Senior Account Executive Vacancy
We have an exciting opportunity here at Cake Communications. We are looking for a Senior Account Executive or Account Manager with a burning desire to succeed in a fast-paced, progressive agency environment. We are a new kind of Public Relations and creative communications agency located in the heart of Cardiff, South Wales. We offer public relations, online, digital and social media services ...
Martin is ‘doing Movember’!
Martin, Cake’s newest Account Executive, is taking part in Movember to raise money for prostate and testicular charities. We’ll be updating his progress on a weekly basis, checking how much he’s raised and the status of his ‘Mo’! He is looking to raise over £100 for a cause that is dear to him. FINAL UPDATE: ...
Cake proves fruitful winning Gold in 2012 CIPR PRide Cymru Awards
Cake Communications has been named gold winner of Outstanding Small Consultancy in the 2012 Wales Chartered Institute of Public Relations (CIPR) PRide Awards, announced last week at a black-tie dinner at The Hilton Hotel, Cardiff. This year saw hundreds of the region’s leading public relations practitioners attend the annual awards ceremony, hosted by Matt Johnson ...
Footballers’ reputations in dock after FA fines Terry for racist abuse
The reputation of footballers is gradually diminishing blogs English and politics graduate Martin Sparey… English football’s governing body, the FA, has found John Terry guilty of racially abusing Queens Park Rangers’ Anton Ferdinand. The Chelsea captain has been fined £220,000 and suspended for four matches, according to Sky Sports News. He has been charged for using ...
Teens shun newspapers: majority now consume news online
Could Facebook be the equivalent to the six o’clock news in the eyes of teenagers asks Katie Gupwell. According to a new study, it’s clear that young people under the age of 25 are far more likely to access their daily news via social networking sites such as Facebook than traditional media. This is hardly ...
High street must go mobile to win back customers
Could mobile phones be the answer to declining retail footfall? Beth Ridgewell blogs. A recent report on the future of the British high street made for worrying reading. It revealed that high street stores are now increasingly likely to go into administration and, in just five years time, 4 out of 10 shops will have ...
Team Cake on our bike for Barnardos
Well, we’ve done it! Team Cake has successfully cycled 38 miles for Barnardos (and we’re actually still alive!). We would like to say that we trained intensively and we were fully prepared for the day’s challenges but there just didn’t seem to be enough hours in the day so we had to make do with ...
Why food and social media make the perfect recipe
In the ever-changing world of social media, there always seems to be a hot new platform, a new trend and new clever ways for brands to connect with their audience online. It’s the dynamic, ever-changing nature of the social web that we love, and helping our clients navigate the minefield of opportunity it presents gives ...
Why getting on our bike for Barnardos is a piece of Cake
We are so busy producing wonderful integrated communications and Public Relations and digital campaigns here at Cake HQ (**shameless plug alert**) that fitting in time for exercise is a bit of a challenge. But we love a good cause and charity giving is really important to us. Last year our head honcho Sara Robinson took part in the South Wales Echo On ...
