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	<title>Cake Communications</title>
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	<link>http://www.cakecommunications.co.uk</link>
	<description>PR, Marketing &#38; Digital Solutions in Cardiff</description>
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		<title>How to design campaigns to appeal to tech savvy teens</title>
		<link>http://www.cakecommunications.co.uk/2013/03/how-to-design-campaigns-to-appeal-to-tech-savvy-teens/</link>
		<comments>http://www.cakecommunications.co.uk/2013/03/how-to-design-campaigns-to-appeal-to-tech-savvy-teens/#comments</comments>
		<pubDate>Tue, 19 Mar 2013 10:35:20 +0000</pubDate>
		<dc:creator>cake</dc:creator>
				<category><![CDATA[blog]]></category>
		<category><![CDATA[How to]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://www.cakecommunications.co.uk/?p=1296</guid>
		<description><![CDATA[Updating a Facebook status, tweeting or posting a photo on Instagram is as normal as pulling on a pair of socks and enjoying a cup of tea to many of us. As social media becomes increasingly integrated into our daily routines, it is unsurprising that the time we spend online is steadily creeping upwards. One [...]]]></description>
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		<title>Facebook &#8216;Likes&#8217; Can Predict Your Personality: Lessons for brands</title>
		<link>http://www.cakecommunications.co.uk/2013/03/facebook-likes-can-predict-your-personality-lessons-for-brands/</link>
		<comments>http://www.cakecommunications.co.uk/2013/03/facebook-likes-can-predict-your-personality-lessons-for-brands/#comments</comments>
		<pubDate>Wed, 13 Mar 2013 09:10:35 +0000</pubDate>
		<dc:creator>cake</dc:creator>
				<category><![CDATA[Hints and Tips]]></category>
		<category><![CDATA[How to]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Viral]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[likes]]></category>

		<guid isPermaLink="false">http://www.cakecommunications.co.uk/?p=1283</guid>
		<description><![CDATA[Your perfect Saturday night is spent sprawled across the sofa, Mozart is playing on Classic FM and you’ve just finished reading Plath’s ‘The Bell Jar’. You are liberal, artistic and intelligent; yet your Facebook friends already know that, right? As our real life personalities translate directly into our online personas, it has become normal for [...]]]></description>
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		<title>Heard it on the grape-vine: Our guide to the video sharing platform taking the internet by storm</title>
		<link>http://www.cakecommunications.co.uk/2013/02/heard-it-on-the-grape-vine-our-guide-to-the-video-sharing-platform-taking-the-internet-by-storm/</link>
		<comments>http://www.cakecommunications.co.uk/2013/02/heard-it-on-the-grape-vine-our-guide-to-the-video-sharing-platform-taking-the-internet-by-storm/#comments</comments>
		<pubDate>Mon, 18 Feb 2013 16:04:47 +0000</pubDate>
		<dc:creator>cake</dc:creator>
				<category><![CDATA[blog]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://www.cakecommunications.co.uk/?p=1268</guid>
		<description><![CDATA[Twitter has launched a new video sharing app called Vine. Here’s our at-a-glance guide to the media sharing phenomenon taking the internet by storm. What is Vine?  Launched on the 24th of January by Twitter, Vine is a new way to share video. The iPhone app can be used to create short video clips of [...]]]></description>
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		<title>Senior Account Executive Vacancy</title>
		<link>http://www.cakecommunications.co.uk/2013/02/senior-account-executive-vacancy/</link>
		<comments>http://www.cakecommunications.co.uk/2013/02/senior-account-executive-vacancy/#comments</comments>
		<pubDate>Wed, 06 Feb 2013 16:20:17 +0000</pubDate>
		<dc:creator>cake</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.cakecommunications.co.uk/?p=1255</guid>
		<description><![CDATA[We have an exciting opportunity here at Cake Communications. We are looking for a Senior Account Executive or Account Manager with a burning desire to succeed in a fast-paced, progressive agency environment. We are a new kind of Public Relations and creative communications agency located in the heart of Cardiff, South Wales. We offer public relations, online, digital and social media services [...]]]></description>
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		<title>Martin is &#8216;doing Movember&#8217;!</title>
		<link>http://www.cakecommunications.co.uk/2012/11/1219/</link>
		<comments>http://www.cakecommunications.co.uk/2012/11/1219/#comments</comments>
		<pubDate>Mon, 12 Nov 2012 17:57:24 +0000</pubDate>
		<dc:creator>cake</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.cakecommunications.co.uk/?p=1219</guid>
		<description><![CDATA[Martin, Cake&#8217;s newest Account Executive, is taking part in Movember to raise money for prostate and testicular charities. We&#8217;ll be updating his progress on a weekly basis, checking how much he&#8217;s raised and the status of his &#8216;Mo&#8217;! He is looking to raise over £100 for a cause that is dear to him. FINAL UPDATE: [...]]]></description>
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		<title>Cake proves fruitful winning Gold in 2012 CIPR PRide Cymru Awards</title>
		<link>http://www.cakecommunications.co.uk/2012/10/cake-proves-fruitful-winning-gold-in-2012-cipr-pride-cymru-awards/</link>
		<comments>http://www.cakecommunications.co.uk/2012/10/cake-proves-fruitful-winning-gold-in-2012-cipr-pride-cymru-awards/#comments</comments>
		<pubDate>Fri, 26 Oct 2012 17:05:47 +0000</pubDate>
		<dc:creator>cake</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.cakecommunications.co.uk/?p=1210</guid>
		<description><![CDATA[Cake Communications has been named gold winner of Outstanding Small Consultancy in the 2012 Wales Chartered Institute of Public Relations (CIPR) PRide Awards, announced last week at a black-tie dinner at The Hilton Hotel, Cardiff.  This year saw hundreds of the region’s leading public relations practitioners attend the annual awards ceremony, hosted by Matt Johnson [...]]]></description>
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		<title>New campaign launched calling for national schools asbestos register</title>
		<link>http://www.cakecommunications.co.uk/2012/10/new-campaign-launched-calling-for-national-schools-asbestos-register/</link>
		<comments>http://www.cakecommunications.co.uk/2012/10/new-campaign-launched-calling-for-national-schools-asbestos-register/#comments</comments>
		<pubDate>Wed, 24 Oct 2012 14:37:00 +0000</pubDate>
		<dc:creator>cake</dc:creator>
				<category><![CDATA[Client news]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Politics]]></category>
		<category><![CDATA[asbestos]]></category>
		<category><![CDATA[mesethelioma]]></category>
		<category><![CDATA[schools]]></category>
		<category><![CDATA[wales]]></category>

		<guid isPermaLink="false">http://www.cakecommunications.co.uk/?p=1205</guid>
		<description><![CDATA[A new campaign is being launched to give parents in Wales the right to know in which school buildings asbestos is present. The Right to Know: Asbestos in Schools Wales campaign has been launched in the week Cwmcarn High School, in Caerphilly, closed, amidst claims that up to 900 children could have been exposed to airborne asbestos. [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Miliband’s one-nation party sounds great, but will his speech inspire change?</title>
		<link>http://www.cakecommunications.co.uk/2012/10/milibands-one-nation-party-sounds-great-but-will-his-speech-inspire-change/</link>
		<comments>http://www.cakecommunications.co.uk/2012/10/milibands-one-nation-party-sounds-great-but-will-his-speech-inspire-change/#comments</comments>
		<pubDate>Tue, 02 Oct 2012 21:00:42 +0000</pubDate>
		<dc:creator>cake</dc:creator>
				<category><![CDATA[Politics]]></category>

		<guid isPermaLink="false">http://www.cakecommunications.co.uk/?p=1187</guid>
		<description><![CDATA[Was Ed Miliband&#8217;s Labour party conference speech a PR win? Delivered on the day a poll revealed only one in five think he has what it takes to become PM, we assess his performance. Ed Miliband today vowed that he will “unite the nation”, and Labour would now become the “one-nation party”. In a much-improved [...]]]></description>
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		<slash:comments>2</slash:comments>
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		<title>Footballers&#8217; reputations in dock after FA fines Terry for racist abuse</title>
		<link>http://www.cakecommunications.co.uk/2012/09/footballers-reputations-in-dock-after-fa-fines-terry-for-racist-abuse/</link>
		<comments>http://www.cakecommunications.co.uk/2012/09/footballers-reputations-in-dock-after-fa-fines-terry-for-racist-abuse/#comments</comments>
		<pubDate>Fri, 28 Sep 2012 10:26:47 +0000</pubDate>
		<dc:creator>cake</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.cakecommunications.co.uk/?p=1171</guid>
		<description><![CDATA[The  reputation of footballers is gradually diminishing blogs English and politics graduate Martin Sparey&#8230; English football’s governing body, the FA, has found John Terry guilty of racially abusing Queens Park Rangers&#8217; Anton Ferdinand. The Chelsea captain has been fined £220,000 and suspended for four matches, according to Sky Sports News. He has been charged for using [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>New insurance offers protection against social media hacks</title>
		<link>http://www.cakecommunications.co.uk/2012/09/new-insurance-offers-protection-against-social-media-hack/</link>
		<comments>http://www.cakecommunications.co.uk/2012/09/new-insurance-offers-protection-against-social-media-hack/#comments</comments>
		<pubDate>Fri, 21 Sep 2012 13:03:11 +0000</pubDate>
		<dc:creator>cake</dc:creator>
				<category><![CDATA[blog]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[hacking]]></category>
		<category><![CDATA[insurance]]></category>
		<category><![CDATA[reputation]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://www.cakecommunications.co.uk/?p=1156</guid>
		<description><![CDATA[It had to happen. Just as the explosion of  digital media gave rise to the launch of download insurance - protecting against the loss of MP3 files, images and e-books stored on personal hardware - the insurance industry has finally woken up to the potential of insuring us against the risks posed by using social media. In collaboration [...]]]></description>
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