Blogging is not about selling yourselves, it is about educating and engaging readers. But adding a blog to your website has a number of measurable benefits:
- Strategic use of keywords in blog posts will boost organic search engine optimisation activity by allowing you to add fresh, regular keyword-rich content
- High-quality blog content will help drive visitors to your website (strategically placed links in posts can then redirect traffic to specific pages)
- High-quality content can feed into social media activity and make a significant contribution to building fans and follower numbers by positioning you as a curator and originator of high-quality, useful and shareable content
- In addition to the clear benefits for SEO, blogging also helps customers/supporters feel that you are engaging with them more directly. It provides a ‘human’ face to the brand.
We can prepare topical, interesting and keyword-rich blogs that help give a human face to your corporate website, convey your brand personality as well as maximising the visibility of your site to search engines and potential customers.
Crucially, it will also give you a rich vein of high-quality content for your social media channels and play a significant role in audience building.