Facebook ‘Likes’ Can Predict Your Personality: Lessons for brands

Facebook ‘Likes’ Can Predict Your Personality: Lessons for brands

Your perfect Saturday night is spent sprawled across the sofa, Mozart is playing on Classic FM and you’ve just finished reading Plath’s ‘The Bell Jar’. You are liberal, artistic and intelligent; yet your Facebook friends already know that, right? As our real life personalities translate directly into our online personas, it has become normal for ...

New insurance offers protection against social media hacks

Posted by on Sep 21, 2012 in blog, social media | No Comments
New insurance offers protection against social media hacks

It had to happen. Just as the explosion of  digital media gave rise to the launch of download insurance - protecting against the loss of MP3 files, images and e-books stored on personal hardware - the insurance industry has finally woken up to the potential of insuring us against the risks posed by using social media. In collaboration ...

Politicians, social media & a gaffe of Olympic proportions

Posted by on Jul 28, 2012 in blog, Communication, Politics, social media | No Comments
Politicians, social media & a gaffe of Olympic proportions

Were you one of the millions ‘dual screening’ the Olympic opening ceremony last night? That is, combining your enjoyment of Danny Boyle’s spectacular televisual treat with trawling social media sites to see others’ real-time reactions? We have already blogged on how this is becoming an increasingly popular phenomenon for big national television events, and last ...

We are head over heels for our planet this Valentine’s

Posted by on Feb 14, 2012 in Press | No Comments
We are head over heels for our planet this Valentine’s

What better day than today (Valentine’s Day) to show your love and appreciation for the wonderful world we live in? We were completely wooed by this creative video of the Cardiff Roller Collective showing their love and support for next month’s WWF Earth Hour. In line with the Earth Hour theme, these girls wore head ...

Path: The golden new way for social networking?

Posted by on Jan 26, 2012 in blog, Review, social media | No Comments

New social network Path focuses on quality of connections rather than quantity. With a limit of 150 connections, what will this focus on more exclusive circles mean for our social networking habits and for professional communicators? How do you measure your social media activity at the moment? Whether you’re managing social media for an organisation ...